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Insights, strategies, and updates for modern email marketers

Learn how to create better campaigns, automate workflows, and grow your audience with actionable email marketing advice.

7 welcome sequences that turn signups into customers
Automation

7 welcome sequences that turn signups into customers

The first five emails set the tone for the entire relationship. Here are seven proven flows you can copy this afternoon.

Jun 2, 20267 min read
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How we grew a newsletter from 0 to 10,000 subscribers
Growth

How we grew a newsletter from 0 to 10,000 subscribers

No ad budget, no growth hacks — just a repeatable loop of content, referrals, and ruthless list hygiene.

May 28, 20268 min read
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A complete guide to audience segmentation
Guides

A complete guide to audience segmentation

Stop blasting everyone the same email. Learn to slice your list by behavior, lifecycle, and intent — with examples.

May 24, 202611 min read
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Introducing Journey Builder 2.0
Product Updates

Introducing Journey Builder 2.0

A faster canvas, branching logic, and live analytics baked right into every automation you ship.

May 20, 20264 min read
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How Loomly cut churn 24% with lifecycle email
Case Studies

How Loomly cut churn 24% with lifecycle email

A behind-the-scenes look at the re-engagement program that brought dormant users back — and kept them.

May 16, 20266 min read
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Subject lines that actually get opened
Email Marketing

Subject lines that actually get opened

We tested 1,200 subject lines across industries. The patterns that won weren't the clever ones — they were the clear ones.

May 12, 20265 min read
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Behavioral triggers, explained simply
Automation

Behavioral triggers, explained simply

Send the right message at the exact moment it matters. A plain-English primer on event-driven email.

May 8, 20266 min read
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5 metrics that matter more than open rate
Growth

5 metrics that matter more than open rate

Open rate is noisier than ever. These five signals give you a truer read on whether your email is working.

May 3, 20267 min read
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Win-back campaigns that revive sleeping subscribers
Guides

Win-back campaigns that revive sleeping subscribers

A step-by-step framework for re-engaging inactive contacts before you clean them off your list for good.

Apr 29, 20269 min read
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